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Elevator Pitch, the extended version: Damaris Coulter on The Realness, efficiency vs. humanity and New Zealand's weird attitude to food

Elevator Pitch, brought to you by Flick

Elevator Pitch, the extended version: Damaris Coulter on The Realness, efficiency vs. humanity and New Zealand's weird attitude to food

After we made Damaris Coulter stand awkwardly in an elevator to pitch her app The Realness, we sat down for a more in-depth discussion about how the idea came about, how the experience of running Coco's Cantina has shaped her views on the hospitality industry and why taking the longer way makes life more interesting. It was thought-provoking, funny, sad, wide-ranging, honest and sweary, and it was worth putting it all out there. So here's an edited and slightly condensed transcript of our quite long chat.

Elevator Pitch, brought to you by Flick

Damaris Coulter stands awkwardly in an elevator and pitches her soon-to-be launched app The Realness, which showcases unique owner-operated restaurants that fit certain criteria – and helps diners find them.

Idealog + Method

Flashback to 2003 and it was a very different world. Some homes were still on dial-up internet, a lot of webpages were ugly and Nokia brick phones were the latest and greatest tech accessory. But 2003 was also the year digital-led creative agency Method opened its doors, paving the way for a new kind of digital storytelling in New Zealand. Co-founder and managing director Sam Ramlu reflects on how technology has transformed over the past 15 years in business, while Method’s goal remains the same: to deliver immersive and seamless experiences for the user.

Making waves

Leading a coding workshop for underprivileged students on Rapa Nui (Easter Island) in September. Hi-Tech Start-up Company of the Year runner-up at the 2018 NZ Hi-Tech Awards. More than two million users in more than 15,000 schools and universities in 14 different countries. An EdTech market that attracted more than US$89.15 billion from investors last year. It’s safe to say Aotearoa’s Code Avengers is well-placed to make waves overseas – and, more importantly, empower others to make waves.

25 Things

Claudia Batten, tech entrepreneur, startup mentor, digital advisor and New Zealand booster knows things, wants things, predicts things, worries about things and improves things.