Elevator Pitch, brought to you by Flick
Elevator Pitch, the extended version: Damaris Coulter on The Realness, efficiency vs. humanity and New Zealand's weird attitude to food
After we made Damaris Coulter stand awkwardly in an elevator to pitch her app The Realness, we sat down for a more in-depth discussion about how the idea came about, how the experience of running Coco's Cantina has shaped her views on the hospitality industry and why taking the longer way makes life more interesting. It was thought-provoking, funny, sad, wide-ranging, honest and sweary, and it was worth putting it all out there. So here's an edited and slightly condensed transcript of our quite long chat.