Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But how do you know what investors are looking for? And what do investors think New Zealand companies excel at, and therefore get excited about? We sat down with executive director of the Angel Association of New Zealand Suse Reynolds to figure out just that.