Dylan Mulder explores new digital frontiers in the fashion world

Digital fashion

Dylan Mulder explores new digital frontiers in the fashion world

“What might a Louis Vuitton or Off-White digital piece of clothing be like?” Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, mused to Vogue in April earlier this year. The question came in the wake of Carlings, a multi brand Scandinavian retailer, selling out its first digital-only clothing line. The process saw fashion designers manipulate photos of customers, so it appeared as though they were dressed up in Carlings' apparel. Customers would then go on to share the photos of themselves on digital platforms, Instagram, Facebook, and the rest, without actually having to wear the clothes.


Creative work is a process, not just a destination. The creative sphere and those who exist in it are constantly working to hone their abilities into something that tells a story, that communicates both their own ideologies and has a purpose. Kayla Jurlina is one such creative that has found the ability to convey a message through her creative talents, both in her own jewelry business and through her creative consulting for different brands.

Idealog + Samsung

Kathryn Wilson is arguably New Zealand’s most celebrated footwear designer. She has been in the business for more than a decade, was the first footwear-exclusive show at New Zealand Fashion Week and continues to dominate the catwalk at the illustrious event in present day. Here, she talks the tools she uses to stay on top of her busy working schedule, as well as how she rung the brand’s 15-year anniversary this year.

Fashioning hemp

Step into the second hand store, Waves Vintage, situated down a gully on Karangahape Road, and you’ll find yourself surrounded by fibres and fabrics. The woman at the wooden desk, Helen Young-Loveridge, sits beside her collection of secondhand clothes of which have been hand picked and shipped from Los Angeles to New Zealand. It’s all very curated, from her sexy 1960’s looking leather couch, to the various cottons and silks hung on display. Her new venture, Buddy, is the newest edition to the racks – and possibly the most significant – a new t-shirt range made of 55 percent hemp and 45 percent organic cotton. It’s a true meeting place of environmental ethos, style, and quality – and a potential window into the future of hemp as a fashion fibre. We sit down with the woman in charge, Young-Loveridge, who talks of her past and the new t-shirts for tomorrow.

Who made your clothes?

The 2018 Ethical Fashion Guide by Tearfund has shown Kiwis how some of our most trusted brands have performed when put under the microscope. A lot of the brands within New Zealand performed well and had good results, yet some scored lower than expected. So, what do the grades reflect, and what should we take from the study?