Idealog is New Zealand’s favourite guide to entrepreneurship and innovation in business, design, science and tech


IP 101, brought to you by James & Wells

Over 80% of a company’s value is now considered to come from its intangible assets, which encompass a wide range of things such as know-how, processes, brands, skilled people, confidential information, customer relationships, and culture, as well as more formalised IP rights, such as patents and trade marks. Here's what businesses need to know.

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A Day in the Life

How do you perfect the work/life balance? In an ongoing series, powered by Hummingbird, high-performing New Zealand entrepreneurs share how they handle the madness of business.

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Green Rush

In a new series, we talk to entrepreneurs and investors about the challenges and opportunities in the emerging New Zealand cannabis industry.

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The Idea Log

Million dollar ideas and inspiring inspiration from Idealog's sassy spirit 'animal'.

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25 things with Peter Haythornthwaite

Peter Haythornthwaite – industrial and creative design deity, Designers Institute of New Zealand fellow, owner of an ONZM for services to design, and current exhibitor of his life’s work at Objectspace Gallery in Auckland – knows things, loves things, predicts things, worries about things and improves things.

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All Electric

An ongoing series in partnership with Hyundai on the rise of electric vehicles and the future of transport.

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Designing a digital city

Sidewalk Labs' Craig Nevill-Manning talks to Idealog about the technologies he sees coming and how he and his team are hoping to use them to improve the quality of life in urban areas.

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The Log Experiment

At Idealog, we regularly celebrate our community’s brilliance. So for the 2018 Design Issue, we’ve tapped into the talents of the Idealog community and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family from the fields of art, design, architecture and creative business to see what they could do. These are the results.

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Can We Fix it? Brought to you by Kiwibank

In a regular section in print and in a series of online pop-up sections throughout the year, Idealog and Kiwibank explore some of the world’s biggest – and, in some cases, most intractable – problems and then showcase some of the clever people trying to tackle them.

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More than a koru

Design reflects our heritage and identity. So what role does Māoridom play in New Zealand’s design identity? Who is able to do it? What principles need to be abided by? And how does a young country like New Zealand embrace the modern world while retaining its traditions? We float down the country’s cultural currents.

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Elevator Pitch, brought to you by Flick

We gave biotechnology company Mint Innovation a little longer than an elevator ride to pitch their business, which recovers valuable materials from electronic waste.

Elevator Pitch, brought to you by Flick

After we made Damaris Coulter stand awkwardly in an elevator to pitch her app The Realness, we sat down for a more in-depth discussion about how the idea came about, how the experience of running Coco's Cantina has shaped her views on the hospitality industry and why taking the longer way makes life more interesting. It was thought-provoking, funny, sad, wide-ranging, honest and sweary, and it was worth putting it all out there. So here's an edited and slightly condensed transcript of our quite long chat.

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A day in the life, brought to you by Hummingbird

Georgia McGillivray is the co-founder and CEO of The Social Club, New Zealand's largest influencer marketing platform. Here's how she gets through the day, how she organises her time and how she handles the madness of business.

Empowering communities

There is a growing number of people using the Wesley Community Food Bank in Wellington, which is New Zealand's largest community fruit and vege co-op. Is this a reflection of a community with growing and concerning levels of poverty? Director David Hanna says it shows an empowered community taking control of their situation, as the Food Bank is distributing nine tonnes of affordable fruit and vegetables into 1400 homes every week and giving people the opportunity to come up with their own solutions to the problems caused by poverty and high levels of debt. Here, he explains a report the organisation did with Deloitte called Making Good Sense: Evidence and Lessons in Community Innovation and how it is helping their community thrive.

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Fibre roll-out

There is growing concern about the future of our agricultural sector – particularly livestock farming – which some believe has reached its social, environmental and economic limits. And while our meat and dairy industries have long formed the bones of New Zealand’s economic and cultural anatomy, the future looks grim for both our next generation of farmers and for the land itself. But while an overarching solution is difficult to see, sustainable alternatives exist, and plant based possibilities are beginning to see renewed interest. One of those possibilites is hemp, and according to Dave Jordan, it could eventually account for 60 percent of ‘a new plant based economy’. We sit down with Jordan to glean further insight into the industry and hear about his 10-year wrestle to promote hemp in New Zealand.

Social entrepreneurship

Elisha Watson is the founder of Nisa, an underwear label based in Wellington that employs women from refugee backgrounds. She quit her job as a litigation lawyer a year ago to found the company after volunteering for the Red Cross and seeing refugees struggling to find work. Here, she reflects on the trials and tribulations of starting a social enterprise from the ground up.

The Technology Issue: New Heights

Out now

Genius From Elsewhere


Here's how electronic tattoos in the future that can measure our vitals, feed us personalised health advice and enhance our five senses will change the world – and ourselves.


Get ready: Elon Musk will soon be announcing the identity of a mystery passenger who has booked a trip around the moon on the company's massive BFR rocket. 


Instagram is supposed to be one of the more positive social media platforms out of the bunch. The Guardian looks at why it's making people so miserable.


China is rolling out what looks like the largest social engineering project ever attempted by monitoring and rating its citizens with social credit scores, Black Mirror style. If successful, it will be the world’s first digital dictatorship.


LISTEN: Richard Thaler won a Nobel Prize for showing that humans tend to make irrational decisions. The founder of behavioral economics explains his unlikely route to success, his reputation for being lazy and his efforts to fix the world — one nudge at a time.

Best Awards

Design can reflect our identity and our unique corner of the world by highlighting our indigenous culture, heritage and sense of place. In celebration of Māori Language week, here are some of our favourite picks from the Best Awards Ngā Aho category finalists, which celebrates Māori design.

Worn out

Trends begin in the minds of iconic fashion designers, then make their way onto the catwalk before trickling down into retail stores. Right? Wrong. These days it's less trickle down and more trickle-up as the rise of social media, digital culture and globalisation increasingly offers designers inspiration from the real world. So what does that mean for the fashion industry – and New Zealand Fashion Week? And what can designers do to keep their ranges – and shows – relevant?

Gratuitous self-promotion

Whether you're a selfish lover of design and want your own, or you're looking for a unique gift for family, friends, staff or clients, you'd better move fast and get yourself a Bonnie Brown's winning Blooming 'Brella. Only 300 of these beautiful things are being made, so if you want to secure yours, all you need to do is specify how many you want and then enter your payment and delivery details online. Once you've done that, the Blooming 'Brellas will be in your hot little hands by mid-September. 


Practicing mindfulness is a a trend that's gaining momentum, but is it relevant for the workplace? It is if you look at the big players, with Apple, Google and Nike all implementing corporate programmes to create mindful practices with their workers. Sarah Pearce breaks down how this can be achieved on a smaller scale.

Kiwi cultural codes

Taika Waititi, Flight of the Conchords, William Waiirua – New Zealand has a very particular brand of humour when compared to the rest of the world, so how can brands best harness this? TRA head of strategy Colleen Ryan breaks down what's so different about it, and how companies can use it to form an emotional connection with their audiences.