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Yellow's mission to become 'the biggest digital agency for SMEs'

Aiming high

Yellow's mission to become 'the biggest digital agency for SMEs'

It wasn’t long ago that a listing in the Yellow Pages was such an imperative form of advertising that businesses would adjust their names just to get an alphabetical advantage over their competitors. So pervasive was this strategy that a 1992 Chicago Tribune article includes such curiosities as ‘A AAA Aability Secretarial Service’ and the grammatically questionable ‘A Attorney for DMV matters’.

SME

It’s a bit of a cliché that entrepreneurs find it hard to work on their business because they are so busy working in their business. Now new research has confirmed the cliché is true. Moreover, New Zealand SME bosses are worse meddlers than their counterparts in the North America.

The Icehouse’s new Wanted campaign is a western inspired call to action that’s fixing to add to our economy – one business at a time. “We’re looking for Kiwi business owners who want to grow and, as a result, help lift the NZ economy,” says CEO Andrew Hamilton.