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Yellow's mission to become 'the biggest digital agency for SMEs'

Aiming high

Yellow's mission to become 'the biggest digital agency for SMEs'

It wasn’t long ago that a listing in the Yellow Pages was such an imperative form of advertising that businesses would adjust their names just to get an alphabetical advantage over their competitors. So pervasive was this strategy that a 1992 Chicago Tribune article includes such curiosities as ‘A AAA Aability Secretarial Service’ and the grammatically questionable ‘A Attorney for DMV matters’.

SME

Idealog took 20 minutes out of minister of small business Craig Foss’s day, to find out what the government’s doing for small businesses in 2016, the role technology plays in fostering innovation and, of course, what’s so great about the TPP.