Literal bricks and mortar as Lego plans its first New Zealand store

Westfield Newmarket has provided us many new exciting gems with its new range of retail openings due next year. Now the centre has announced the latest addition, New Zealand's very first Lego Store. 

The official Lego store will open at Westfield Newmarket, which is currently under construction. 

Australian investment company Alceon Group gained the rights to open stand-alone certified Lego stores in Australia and New Zealand under a partnership with The Lego Group announced in February. Its portfolio also includes Ezibuy, Pumpkin Patch, and Australian brands such as Noni B.

Alceon Group opened Australasia’s first certified Lego store in Sydney in March 2019.The Westfield Newmarket Lego store is set to be a custom-built interactive retail space, including 3D Lego models inspired by “New Zealand icons”.

Richard Facioni, executive director at Alceon Group, said Auckland’s new Lego store would capitalise on the enduring appeal of the Lego brand and bring a world-class retail concept to New Zealand. 

“We are delighted to bring this leading global retail experience to Auckland and are confident that Lego fans of all ages will respond very positively to the creativity, innovation and excitement that are hallmarks of Lego certified stores,” says Facioni. 

Facioni says the Auckland Lego store will be an important strategic milestone for Alceon Group as it strengthens its position as a leading Australia New Zealand investment group.​

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).