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Literal bricks and mortar as Lego plans its first New Zealand store

The official Lego store will open at Westfield Newmarket, which is currently under construction. 

Australian investment company Alceon Group gained the rights to open stand-alone certified Lego stores in Australia and New Zealand under a partnership with The Lego Group announced in February. Its portfolio also includes Ezibuy, Pumpkin Patch, and Australian brands such as Noni B.

Alceon Group opened Australasia’s first certified Lego store in Sydney in March 2019.The Westfield Newmarket Lego store is set to be a custom-built interactive retail space, including 3D Lego models inspired by “New Zealand icons”.

Richard Facioni, executive director at Alceon Group, said Auckland’s new Lego store would capitalise on the enduring appeal of the Lego brand and bring a world-class retail concept to New Zealand. 

“We are delighted to bring this leading global retail experience to Auckland and are confident that Lego fans of all ages will respond very positively to the creativity, innovation and excitement that are hallmarks of Lego certified stores,” says Facioni. 

Facioni says the Auckland Lego store will be an important strategic milestone for Alceon Group as it strengthens its position as a leading Australia New Zealand investment group.?

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