Idealog Magazine has announced today it will be shifting solely to its digital site and has ceased its physical print production. If you’re a current subscriber, here is what to do next.
Idealog subscribers: If you are a current subscriber of the magazine, there is no need for you to do anything. Idealog’s subscribers who still have magazines to receive will be automatically transferred for the remainder of their subscription to Idealog’s sister publication, NZ Marketing Magazine. But if you have any questions about this, we’d be happy to hear from you – you can reach us by email at firstname.lastname@example.org.
Founded in 2006, Idealog was created to cover some of New Zealand’s most exciting businesses and entrepreneurs, from Rod Drury at Xero, Vaughan Rowsell at Vend to Frances Valintine at The Mind Lab and Tech Futures Lab.
As a sister site to StopPress, the positive news is that Idealog’s digital arm will continue to focus on to cover the tech, design, innovation and start-up scenes alongside entrepreneurship, as well as New Zealand’s best business success stories.
The decision to wind down print was made by management following the departure of its last editor, Elly Strang.
The last issue was Idealog’s 72 reimagination issue which was released in November 2019.
Idealog has seen many wins in its 15-year history, winning numerous awards over the years at the Magazine Media Awards, including Best Magazine and most recently, Best Cover for its 2018 augmented reality technology issue.
It has also facilitated some awesome events that gathered together creative minds, such as the Blunt Umbrella design competition, its Woolovation competition with Studio ZQ and most recently, the Transfarmation competition with Sprout Accelerator.
ICG Media CEO Marcus Hawkins-Adams says, “We all love Idealog at ICG Media, unfortunately, the numbers just didn’t stack up and were taking a disproportionate amount of effort to returns.
“We will be looking at developing another couple of titles which will utilise some of the great content that has been produced over the years.”
The digital side of Idealog will continue to live on, and you can still find the stories from within these magazines on this very website.