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There was once a time when farmers picked wool remnants off shoddy barbed wire fences because of its financial value. Back in the 1990s,

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

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