fbpx
Home / Topics  / Wool-ovation

There was once a time when farmers picked wool remnants off shoddy barbed wire fences because of its financial value. Back in the 1990s,

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design

It’s time for New Zealand’s entrepreneurs to remove the wool from their eyes and see the many potential uses for our own natural fibres,

Tauranga based surfboard shaper and tinkerer, Paul Barron, has engineered a new way to use wool – to make surfboards – which has led to

Icebreaker has been sold to US-based footwear and apparel retailer VF Corporation, which also owns the likes of Timberland, Vans, Wrangler, Lee Jeans, and