The Wool Challenge: Virtuo's replacement for circuit boards, CarbonWool

The Wool Challenge: Virtuo's replacement for circuit boards, CarbonWool

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what strategic-creative design and intellectual ventures company Virtuo came up with – a replacement for circuit boards, CarbonWool.

What’s the most audacious thing that can be done with wool? We decided to replace the Printed Circuit Board, or PCB, with wool to tackle the environmental and health issue of roughly 40 million metric tonnes of e-waste that is produced each year. Wool is a great replacement, as there are two things irrefutable about it: it will never burn, as it’s nature’s natural flame retardant and it’s a brilliant insulator. Knowing this, we thought why not reinvent the centre-core of the modern electronic circuit and offer up a bio-based alternative to this billion-dollar category? This idea is the subject of a novel patent application, so watch this space*.

*Our product is epic and packed full of IP, of which we can’t fully disclose yet.

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