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The Wool Challenge: Special Group's Merino Typeface and Port-A-Cloud

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what advertising, design and digital agency Special Group came up with: a Merino typeface, and Port-a-Cloud, a portable cloud on a stick. 

Typeface:

Port-A-Cloud:

Designers: Tony Bradbourne, Heath Lowe, Stu Mallarkey, Zofia Seymour, Jack Gravatt, Till Dittmers, Gavin Le Claire, Carolyn Ihaia, Madeleine Smart. 

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