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VMob charts course for the UK

VMob has recruited a business development manager in the UK and will soon open a London office to capitalise on strong customer demand in the UK.

The mobile marketing specialist has added McDonald’s and Exxon to its European accounts and says demand in the region has grown in the last 12 months.

Ben Damshenas, who’s been leading business development in Europe for another mobile specialist, Pulse Mobile, will head the London office. Damshenas is also the former UK sales director for myThings, a personalised display advertising provider.

He’ll be able to sell VMob’s solutions at different organisational levels, among many verticals, the Kiwi-headquartered company says.

VMob has also enlisted an Australian national sales manager, based in its Sydney office. Jim Castles has 15 years’ experience in media and advertising sales across the Tasman. He was most recently a senior business development manager for Australian Associated Press’ Medianet.

The senior hires further the company’s drive towards putting staff on the ground in key markets instead of working remotely.

“We have some huge advantages in building a business based in New Zealand,” says CEO and founder Scott Bradley. “We’ve built a strong leadership team as well as development and customer support resources. However, you must never underestimate the importance of feet on the ground and experience in overseas markets when running an export business.” 

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