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Best Awards

Why design is at the heart of innovation that fuels our economy

The value of design

Why design is at the heart of innovation that fuels our economy

The annual celebration of New Zealand's design industry, the Best Awards, took place on Friday night, and the evening had a historical first: The Designers Institute of NZ (DINZ) awarded its highest honour, the black pin, to an organisation rather than an individual. Fisher & Paykel Healthcare took home the prestigious black pin for their contribution to growing the design sector in New Zealand, which is now worth over $10 billion. CEO of DNA design Noel Brown reflects on the maturing of the design industry in New Zealand, its contribution to our economy and the commercial reach of design.

Best of the Best

A mobile app designed by Smudge for New Zealand Police helps tackle the single biggest social issue facing New Zealand today: domestic violence. This project was awarded the Public Good Purple Pin award at the most recent 2018 Best Awards.

Best Awards

In Māori culture, taonga are precious treasures that are passed down from generation to generation. The design team at Clemenger BBDO Wellington wondered if it could create a new type of taonga that could carry the stories of children who’d been cared for and thank the carers for their kindness in caring for them. This project was Ngā Aho Award Purple Pin at the 2018 Best Awards.

Best Awards

The first thing to know about creative digital agency Resn is they aren’t just famous in New Zealand. They’re renowned worldwide.But what are we saying? Anyone who knows anything about Aotearoa’s design community already knows what legends they are. Which is why it’s only fitting for global managing director and executive creative director Rik Campbell and Steve Le Marquand to win the John Britten Black Pin at the most recent Best Design Awards – because they are among the very best.

Best Awards

A lot has been done to reduce bullying among youth in New Zealand, but the issue is as serious ever. However, Assembly and FCB New Zealand’s Oat the Goat might be the first to use an interactive, animated storybook involving sheep, goats, kauri, and more. It was awarded a Interactive Purple Pin and Moving Image Purple Pin at the 2018 Best Awards.

Best Awards

Serious question: is there such thing as a typographic accent? Something that speaks to our Aotearoa-ness and stands out amid a veritable sea of all sorts of typefaces evocative of almost anything and everything? The judges at the 2018 Best Awards decided yes, which is why the Purple Graphic Pin went to Alt Group and Klim Type Foundry for There is no such thing as a New Zealand typeface.

Every picture tells a story

If you’re familiar with GoodFor, the plastic-free wholefoods refillery that allows you to scoop and weigh your own produce, then you’ve probably caught a glimpse of its equally slick branding touting the business’ environmental benefits. The look, feel and concept behind the company has clearly resonated with consumers, as GoodFor has now grown to four stores across Auckland. The company behind that look and feel, Birkenhead-based Marx Design, talks about how it came to be.

Diversity pays

Following on from a protest on gender equality at the 2018 Best Awards, the organisers have created a directory that aims to showcase a diverse range of women designers from Aotearoa living anywhere in the world, of all social, cultural and ethnic backgrounds. As well as this, a series of workshops on diversity in design being hosted by DINZ and Design Assembly are about to kick off around the country. We talk with the Designers Speak (Up) founders about the movement to make New Zealand’s design community more inclusive.

Opinion

Bron Thomson is the founder and CEO of Springload, a Wellington-based digital agency. She discusses the gender equality protest that happened at the 2018 Best Awards on Saturday night, and what can be done to encourage more equality in the design industry.