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Reyedr: The hologram machine in your motorcycle helmet

It’s now a reality: those kickass-looking HUD-displays that you see people rocking while riding motorcycles in sci-fi films. And you can thank New Zealand start-up Reyedr.

The Reyedr HUD is an innovative heads-up display that retrofits to the motorcyclist’s helmet and shows users information like how fast the motorcycle is going, navigation, and more. It runs on the Reyedr (pronounced "rider") smartphone app to provide a rider with key information about the bike, route and ride group, also offers provides the ability to alert emergency services in the event of an accident. Cool-looking motorcycle not included.

The contraption fits on the chinbar of any full face motorcycle helmet, and converts it into a smart device. A transparent screen sits just in the periphery of the motorcyclist’s vision, allowing riders to keep their eyes on the road while still maintaining awareness of key riding conditions. If only the cities and landscapes were as futuristic.

Despite all the info popping up, Reyedr’s makers claim it reduces distraction and enhances the ride by providing information needed within the motorcyclist’s natural line of sight. For riders, there is no need to refocus to see the virtual image, so they can keep their eyes on the road at all times. The GUI (graphical user interface) is designed to be non-distracting and display the right amount of information and colours change to draw your attention only when needed. For instance, navigation arrows and distance to the next turn off change from green to orange to red when approaching the corner. Similarly, speed colours change from green to orange when approaching the speed limit in an area, and red when travelling above the speed limit.

Using a Bluetooth 5.0 connection to connect with its social-ready smartphone app (compatible with iOS and Android devices), the device was showcased at the 2017 Consumer Electronics Show (CES) in Las Vegas earlier this year. Among its other features, riders can also save photos and/or a map of their route for a personal log, which they can share with others.

Ok, so that’s all decently nifty. But how does the whole thing work? Essentially, it is an opto-electro-mechanical system, with a visual interface that uses holograms to show things to the user. The images themselves are created in 800 x 600 pixel resolution, with up to 4.3 billion colour combinations.

Translation: it’s pretty high-tech.

First conceived in the spring of 2015, founder Kal Gwalani and co-founders Jens Steinigen and Simon Waters set up their venture in New Zealand, creating multiple prototypes before the current version of the Reyedr.

And now? They’ve launched a Kickstarter, with a funding goal of $100,000. To help reach their goal, they’re selling the Reyedr directly through the platform, for $685 each. After the Kickstarter funding round, the Reyedr will be sold at an introductory price of $789, with shipping expected to begin in March next year.

Vroom.