Each of the three videos is connected to a wider campaign that provides authentic insight into New Zealand stories from the eyes of global and local identities. The campaign argues New Zealand’s reputation for outstanding natural beauty is only part of our story, and showcases our pool of artists, business people, entrepreneurs, inventors and innovators whose stories are just as awe-inspiring as our landscapes.
It’s fair to say the rest of the world knows very little about New Zealand, and to get the point across NZ Story plans to release a multitude of smaller stories to create a narrative big enough to demonstrate that New Zealand’s contribution to the world is limitless and impossible to ignore.
To do so, it wants to recruit hundreds if not thousands of people who have played a part in our global presence. It has already interviewed immigrants, expats and everyday Kiwis, speaking to everyone from school kids to pensioners and everyone in-between, covering stories about food and wine, culture and invention, business, creativity and much, much more.
But it needs your help and asks you to become a New Zealand storyteller by sharing our story with the world to help tell the world what New Zealand has to offer.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.