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The masses provide: Idealog corrals up some of the latest crowdfunding news

Social media analytics platform Zavy has announced that their crowd-funding offer has gone live on Crowdsphere. The Zavy platform measures a brand’s performance on social media and other digital channels, improving a business’ ability to effectively market online.

Developed in 2015 by New Zealand insights agency TRA, Zavy has since amassed a number of big-name clients including TVNZ, Spark, Skycity, and New Zealand Post. They also have clients in Australia, and are set to further expoand around the world with the recent signing of resellers in Australia and the United Kingdom.

Zavy is now looking to continue its early growth and accelerate its expansion by raising up to $650,000 through Crowdsphere. The company is forecast to have over 70 customers by FY18, and earnings before interest and tax of $936,000.

“We’re at the birth of a whole new movement in terms of how businesses will market to consumers,” says director Andrew Lewis. “Zavy is incredibly well placed to be the leading voice globally in helping businesses grow better brands in social media.”

Aotearoa’s largest cricket bat-maker, Laver and Wood, has launched a month-long equity crowdfunding campaign on PledgeMe. For a minimum investment of $500, investors can purchase $1 shares in the business. The campaign has a minimum target of $250,000 and a maximum goal of $1 million. The funding represents between 5.8 per cent to 20 per cent of the company, which hopes to have a valuation of about $5 million.

Laver and Wood makes about 1,200 hand-crafted, custom-made cricket bats from its factory in Hawkes Bay each year. Using imported English willow and made-to-measure, the bats range from $300 to $2,500.

Timaru-based Denheath has started a PledgeMe campaign as it attempts to take over the world with its custard. The company is hoping to raise a minimum of $300,000, and a maximum of $1.2 million. Enjoying sweet success in New Zealand with its custard squares, the company has in the past three years also expanded to Australia, Japan and South Korea.

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