When former Saatchi & Saatchi CEO (and Idealog columnist and boss) Mike Hutcheson interviewed former Saatchis colleague Kevin Roberts for his Master’s thesis, the Kiwi advertising export told him it wasn’t a coincidence that a country of four million people on the edge of the world was producing world-changing innovation.
Taking extracts from video interviews with three leading Kiwi innovators, Roberts, George Hickton (Tourism NZ, Hobbiton) and Phillip Mills, “Hutch” explores the factors that make us stand out, and how we can exploit them.
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