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Agri-innovators set to pitch at Fieldays

The scene is set for nine entrepreneurs to pitch at the Innovation Den on Thursday at this year’s Fieldays show in Hamilton.

Fieldays has partnered with Waikato incubator Soda, which has selected the finalists to pitch live to more than 130 investors and business leaders to get funding and advice.

The finalists were chosen from 40 applications nationwide, shortlisted to 20. The nine finalists include LiquidStrip, a filtration system designed to efficiently separate liquids and solids from waste effluent for improved disposal; Ice Cycle, a snap chiller for cow’s milk; and Gudgeon Pro, a fencing tool to quickly and accurately hang gates.

Others are Tank Watcher, a system for stopping the flow of water and saving remaining tank contents if a fitting breaks; and Ezy Cups, designed to make it easier and quicker to put on milking cups. They’re joined by DTexH2O, an electronic probe to identify the difference between milk and water in the milk line of a cow shed; Unigrip; Climbing Wheels and Pure Wild Ginseng.

“Each finalist has the chance to secure early stage investment, obtain knowledge about the business world and learn how to take their inventions into global markets,” says outgoing Soda chief executive Graham Smith.

When selecting finalists, Soda’s panel looked at customers, the problems they experience, the innovator’s solution to the customers’ problem and the business model. They evaluated viability, ability to scale, competitive positioning and quality of the pitch.

See highlights from last year’s event:

Innovation Den from Mystery Creek Events Centre on Vimeo.

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