Ford NZ managing director Corey Holter talks business and cars.
My first job was … Ford Brand Coordinator, Red Carpet Lease, North American Fleet, Lease, and Remarketing, Ford North America – how’s that for a mouthful! Basically I worked on vehicle leasing as an opportunity to grow Ford volume and provide customers who wanted to change vehicles frequently with an alternative to purchasing a vehicle.
And now my business card says… Managing Director, Ford New Zealand
Which means I… Run the Ford business in New Zealand – a great honour as we have a great brand, great dealers, and the highest market share in the Asia Pacific region. Thus far in 2014, Ford share growth has been the highest of the top five automotive players in New Zealand.
Before my current job, I … was in China working on the marketing strategy for the introduction of the Lincoln brand into China. I enjoyed my time in China and the professional and personal challenges and opportunities. However I’m happy to be in New Zealand now.
Right now I’m driving… A Ford Territory – I have two young daughters and I like the flexibility of a 7 seat vehicle and the DVD player certainly helps maintain the peace on long road trips.
But I’d like to drive… A Ford Mustang – I’ve had two in the US and can’t wait to drive the new 2015 Mustang when it arrives in New Zealand next year. Second choice would be the Ford Ranger – my kids like it even more than the Territory.
Not many people know this, but … As part of the recent 2014 Variety Bash, I not only got to drive our own 1963 Ford Zephyr but I also had the privilege of riding on the back of what is the easily longest fire truck in New Zealand, a 1960s Seagrave Los Angeles ladder truck with rear driver. It’s an icon of the Variety Bash, driven by the Fish Pot Café team. It was awesome!