Global musician The Weeknd has recently announced his tour is heading to New Zealand, and it will be the first concert to integrate Web3 technology.

Going by his real name, Abel Tesfaye, will be taking his “After Hours Til Dawn” tour to New Zealand in late 2023 and alongside cryptocurrency exchange company Binance, will be using Web3 technology to enhance the fan experience.

For fans who have bought tickets or who were unable to, everyone will be able to have the opportunity to have a The Weeknd experience.

Using technology through NFTs (Non-fungible tokens) and the Metaverse, the global star and Binance are introducing digital innovation in the realm of interactions between artists and their fans.

“This is a first of its kind, immersive, digital event and it’s all about enhancing the fan experience so that it’s truly memorable,” says Ben Rose, Binance General Manager of ANZ and the Pacific.

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“We’re excited to be at the forefront of this technology and to see how Web3 will continue to transform the future of music and entertainment in exciting ways.”

This technology will be used across a variety of ways to captivate fans of The Weeknd.

The Metaverse and NFTs will be used together, as fans can enter the virtual world and participate in digital quests to be in to win tickets and more.

Binance and The Weeknd’s online experience will get people to partake in immersive and virtual games and tasks and give them the opportunity to connect with him and his music. 

Alongside the quests and exploration of the Metaverse, NFTs collected throughout can be kept as a digital keepsake of the performance as well.

Rose says that using technologies of the Metaverse and NFTs provide an array of enticing benefits, encouraging people to participate in Web3 technology.