Innovative Kiwi marine tech brand secures spot on world-first accelerator programme
SeaLogs, the creators of a ground-breaking commercial fleet management software solution that removes the need for paper records, is one of only 25 businesses accepted onto an accelerator programme run by Yachting Ventures. Based in London, Yachting Ventures is the worlds’ first start-up accelerator for the leisure marine, yachting and superyachting industries.
Commencing in January 2022, the accelerator will support SeaLogs through mentorship, connections and education. Coupled with significant investment gained earlier this year, it will help fast-track the growth of the business, particularly in its target export markets.
In October 2021, SeaLogs closed its first seed round, which was oversubscribed, and resulted in backing from the country’s leading investment firms, Icehouse Ventures and Flying Kiwi Angels along with a small group of private investors.
“That investment combined with the Yachting Ventures accelerator will help us to expand our customer base in Australia and America and launch into new markets in the UK and Europe,” explains SeaLogs founder and CEO, Kylie Tomlin. “It’s an incredibly exciting time, and we’re so looking forward to further showcasing this ground-breaking Kiwi marine technology on the world stage.”
SeaLogs already works with a number of blue-chip customers, such as Fullers Group, the largest ferry fleet in the southern hemisphere, Ports of Auckland, and Skipperi.
Ports of Auckland has praised SeaLogs for transforming their record-keeping, with Marine Pilot, Sam Eves, saying: “SeaLogs has transformed our record-keeping on our fleet of vessels.
Before SeaLogs, it was a mission to trawl through previous paper logbooks with illegible handwriting trying to find historical data.
Now it’s a simple search from the office PC to find information entered on any of our fleet logbooks. It is now easy for the operators to use, accurate, and provides management with all the required information at the office in real-time.”
Kylie adds: “When used correctly, SeaLogs means all of the operational information is in one place, so you can enhance safety, compliance and become more efficient, saving time and money.
“In today’s current Covid environment, times are tough. SeaLogs creates a win-win approach, the software dives into maritime management in a systemised, practical way that vessels of all shapes and sizes, commercial and recreation can use. ‘Digitalisation’ is a buzzword when it comes to the marine industry. Everyone wants to have a system that works, but most companies are using the wrong one and it’s costing them.”
“Paper systems are outdated, there is no backup to all of the information that needs to be recorded and with all the regulations around maritime compliance, it can get complicated. SeaLogs provides both seafarers onboard the vessels and business ashore with an efficient and accurate solution to capture data, removing the margin of error and streamlining a previous labour-intensive process.”
How it all started
SeaLogs was born in 2018 when Kylie, who was working as a Master, lost a paper logbook containing over six months’ worth of records. This sparked the idea to create a commercial marine software solution, transforming the traditional paper-based way of keeping records, and making fleet management effortless and accurate.
“We help companies harness the information collected onboard the vessels as a tool to provide insights, reduce costs, boost their efficiency, and improve safety,” says Kylie. “Our goal is to create safer, compliant and more efficient operations for the businesses that we work with.”