Close

Idealog

The Year in Review, 2017: The Idea Log

Year in Review, brought to you by Tech Futures Lab

The Year in Review, 2017: The Idea Log

Idealog's spirit animal, The Idea Log – an anthropomorphic log that offers our readers million dollar ideas and inspiring inspiration in every issue – shares his views on the year that was and the years that could be. 

Most Creative People

Rachel Hansen was one of the People's Choice winners for Most Creative in retail for Idealog and Accenture's Most Creative People. Perplexed by the massive gender-divide in children's clothing, Hansen decided to do something about it and began offering kids an ethically-made alternative to the highly-gendered, factory-made clothes that dominate children’s clothing. So Freedom Kids was born and it’s grown up to be very popular indeed. Here, she talks finding inspiration, the ethos she works by and what success looks like.

Most Creative People

Deadly Ponies founder and Creative Director Liam Bowden was the People's Choice winners for Most Creative in fashion/footwear for Idealog and Accenture's Most Creative People. Bowden began making one-off leather pieces and jewellery in his garage. And now Deadly Ponies has become an internationally renowned leather accessories brand that has challenged traditional notions of design. And a recent collaboration with My Little Pony cemented its pop cultural cool factor. Here, he talks finding inspiration, where his best ideas come from and resilience.

Most Creative People

Pat Shepherd was one of the People's Choice winners for Most Creative in social enterprise/charity for Idealog and Accenture's Most Creative People. While many choose to support their favourite charities every now and then, Shepherd wants people to give regularly, ideally around 1% of their income every month. His charity One Percent Collective makes this easy, plus they publish The Generosity Journal, a magazine and website full of amazing stories and charitable folk contributing their time and talents. Here, he discusses creativity, lessons learnt and where he wants to go next.

Most Creative People

Auckland Council's design champion Ludo Campbell-Reid was one of the People's Choice winners for Most Creative in government/politics/economics for Idealog and Accenture's Most Creative People. A strong voice in real life and on social media for more human-centred urban design and development, more affordable, well-designed housing and more public spaces that think about people rather than cars, Campbell-Reid is playing an important role in ensuring Auckland residents get a better city. Here, he talks finding inspiration, the biggest lessons learnt and what he's working towards.