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Is this us? Idealog's definitive study into true New Zealandyness

Is this us? Idealog's definitive study into true New Zealandyness

As part of our ongoing data journalism project, we asked Cambridge Analytica to collect some information without consent in an effort to pinpoint New Zealand’s modern identity. Here are some of the rather contradictory findings, in difficult-to-understand venn diagram form.

And for a slightly more serious and in-depth look at our modern identity and how we can design a better society, check out Elly Strang's feature – Who Are We? – here

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).