In a New Zealand Fashion Weekend first, and due to popular demand, Miromoda has been announced as an additional show on the already jam-packed New Zealand Fashion Weekend schedule.
The Miromoda Showcase will make two appearances, first on Thursday, 26th August as part of New Zealand Fashion Week and again on Saturday, 28th August at New Zealand Fashion Weekend.
Presented by locally owned and operated Go Media, the Miromoda Showcase celebrates indigenous Māori fashion and will feature designs from Taylor Pumphrey, Taongahuia Maxwell, Jacob Coutie, Sosefina Masoe, Ravai Titifanue, Charleigh Te Peeti, Mitchell Manuel, Tessa Lont Bailey, and Rosette Hailes- Paku.
Committed to nurturing the development of the fashion industry’s Māori emerging and established designers, the nine designers selected at the 11th annual Miromoda fashion design competition will ignite the runway with their vibrant designs. This year Pacific designers were also invited into the competition.
Another first for Miromoda and NZFW is the IMFAB initiative, a campaign about bold self-belief messaging and a ‘one look’ online fashion design competition that closes on 31 July. Aimed at rangatahi aged 14-18 years old who live in Auckland, 10 looks will be selected to open the Miromoda Showcase.
“It is fantastic that the Go Media Miromoda Showcase will now be a part of the New Zealand Fashion Weekend line-up,” says Dame Pieter Stewart. “The Miromoda Showcase always brings a vibrancy to the runway and it’s fantastic that these talented designers will be able to share their creations with the wider public.”
Go Media is excited to continue its ongoing sponsorship of NZ Fashion Week especially in its 20th anniversary year.
“We are honoured to be the presenting partner for the prestigious Miromoda Showcase on Saturday over the NZ Fashion Weekend and look forward to seeing our top indigenous designers showcase their work on the runway,” says Andrea Rongonui Go Media Director.
Miromoda is considered a launchpad for online stores and each year the competition attracts entries from mostly third or fourth-year tertiary fashion design students as well as established labels.
Emerging and Overall winner, Taylor Pumphrey (Ngāi Tahu, Ngāti Toa, Ngāti Raukawa), will be showing her ‘Tangible’ collection, influenced by the sense of touch and its relationship to our emotion. Alongside her, Sosefina Masoe, from Samoa will present a strong collection that acknowledges her matriarchal line, and Ravi Titifanua, from the Rotuma Island, Fiji will present a signature print for vivid and sophisticated corporate wear.
Jacob Coutie (Raukawa Tainui), winner of the Established Category has maintained his commitment to organic sustainability by using natural cotton and linen in his menswear slash unisex collection.
Returning entrant, Taongahuia Maxwell (Tainui, Maniapoto), will present an Avant-Garde collection that tackles the controversial issue around the misuse of traditional weaving words, the Kaha tae collection sets out to trace the evolutionary journey of traditional Māori weaving into the 21st century in a fun, functional and vibrant way.
“Miromoda’s involvement with New Zealand Fashion Week now spans more than a decade and we’re all looking forward to seeing a well-deserved 20-year anniversary celebration come to fruition in August,” says Ata Te Kanawa, Miromoda founder. “
“We want to do justice to this amazing milestone for our biggest supporter, NZFW founder Dame Pieter Stewart, and her crew.”
Returning to the iconic Aotea Square and Auckland Town Hall in the Heart of the City, New Zealand Fashion Weekend takes place from Saturday, 28th August – Sunday, 29th August with the Go Media presents Miromoda Showcase at 9.30pm on Saturday night.
Tickets for NZ Fashion Weekend include GA entry into and around the NZ Fashion Weekend venue.
To purchase tickets, click here.