Type Directors Club etches global typography exhibition into New Zealand design calendar
Founded in 1946 and based in New York City, The Type Directors Club is a vehicle of fresh type and typography, both known for its exhibitions at its space in New York and its traveling exhibitions that appear around the world. TDC64 Auckland presents the latest venture for the intrepid typography outfit, which is set to be displayed in seven exhibitions that visit over 50 countries.
Direct from its New York showing, TDC64 Auckland is the latest exhibition from the world-renowned Type Directors Club competition, showcasing a culturally diverse and exciting range of award-winning work from over 35 countries. Chosen from 1,835 entries by some of the design industry’s most recognised mentors, innovators and thought-leaders, with work in dozens of languages, TDC64 will be displayed in seven exhibitions that visit over 50 countries. Founded in 1946 by the industry’s leading design practitioners, the Type Directors Club is an international organisation whose purpose is to support, record and celebrate excellence in typography, both in print and on screen. Lloyd Osborne, Creative Director at design agency Osborne Shiwan, attributes his interest in the TDC exhibition to its global focus. “The Type Directors Club promotes diversity in typographic excellence through its encouragement of different languages. We are proud to bring TDC64 to Auckland.” . . . . Campaign: @osborneshiwan Animation: @anu5hka Website: @caitlinrassie #tdc64 #tdcauckland #worldsbesttypography #typedirectorsclub
Lloyd Osborne, creative director at design agency Osborne Shiwan, attributes his interest in the TDC exhibition to its global focus.
Osborne says, “The Type Directors Club promotes diversity in typographic excellence through its encouragement of different languages. We are proud to bring TDC64 to Auckland.”
A few of the exhibitors featured, include the ‘Umberto Eco Series’ by Italian scholar Umberto Eco and ‘Uncontrolled Types’ by Plotter Drawing, which are currently being drip fed to an eager audience on the TDC Auckland Facebook page.
AUT believes the event will help to nourish the growing typography community. It also presents a rare chance for local designers to see a range of typographic work in its original form, rather than the web.
There is also excitement about the prospect of students engaging with the exhibition, which AUT hopes will act as a venue for the profession to feed a passion for typography.
“We are delighted to be able to work with Osborne Shiwan in making this important exhibition happen, and look forward to seeing this become an annual event.”