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Elevator Pitch: Allbirds' Sugar Zeffers (WATCH)

Allbirds' co-founder Tim Brown stands awkwardly in an elevator and pitches his latest product, a comfortable, strong, customisable and carbon-negative jandal made from sugar cane. 

Click here for a more in-depth interview with Brown about how the Sugar Zeffer range came about, how the SweetFoam material could make a dent in the environmentally unfriendly shoe universe and whether there will be any need for the classic bread-tag-to-fix-the-jandal-blow-out trick with this new range. 

And check out the full origin story of Allbirds below. 

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