Generator's space in Auckland's Wynyard Quarter played host to a celebration of good taste and creativity on May 18, as guests converged for the Idealog Design Event.
As our publisher Ben Fahy so eloquently put it, in the world of magazines, you always have a plan. And that plan very rarely comes together perfectly. Just days before, we heard Peter Haythornthwaite, one of our main speakers, was unable to attend. Fortunately, our friends from Blunt were willing to help us even more than they already had, with Greig Brebner - inventor of the Blunt umbrella and Blunt’s design director - willing to fill in.
From deep wisdom from Brebner, a panel of speakers from across three disciplines of design (Sam Ramlu of digital agency Method, Andy Florkowski of RCG architects and craftsman, sculptor and educator Carin Wilson) discussing Aotearoa's identity and the role design plays in it, the long-awaited Blunt Umbrella Experiment winner announcement, live painting from wunderkind Jake Feast, the requisite mixing and mingling with a cool crowd of creative folks, and a solid kai situation, it's safe to say a good time was had by all.
Grieg from @bluntumbrellas ‘I was always looking for something that I could add value to. When I was in UK I noticed that umbrellas had lost that value. I could fix that’ @idealogmagpic.twitter.com/EJ7RTvY1OY— vincent heeringa (@vheeringa) May 18, 2018
But don't take our word for it. Check out the photo gallery below for proof.
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Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.