The Idealog Log Experiment: Wrestler's completely pointless, extremely entertaining augmented reality bowl

At Idealog, we regularly celebrate our community’s brilliance. But, just as we did in 2017 with our Block Party experiment, when we sent a whole bunch of Lego to some of our favourite humans from the fields of art, design, architecture and creative business and asked them to do something interesting with it, we want to showcase that brilliance in different ways. So, once again, we’ve tapped into the talents of the Idealog community for the 2018 Design Issue and, in honour of our spirit ‘animal’,  The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family to see what they could do. Here's what Wrestler came up with. 

Wrestler has gained a reputation as one of the country’s most progressive production companies through the creation of a whole heap of high-quality video, VR and AR experiences for a range of big brands. Here’s what they came up with when they combined the real with the digital.

Idealog asked us to do something ‘creative’ with a log. It didn’t take us long to put two and two together. [Co-founder Ben Forman’s] dad makes bowls all day every day and he employs someone who makes VR and AR all day every day... making a video about the process is also a no brainer, being a video-led agency and all. So those were the three pieces of the puzzle. From there it was shooting, carving, tinkering and shooting some more. The result: a bizarre video about a bizarre concept of turning a piece of beautiful swamp kauri into a beautiful bowl and then turning that into an absolutely pointless augmented reality app that allows us to place the bowl anywhere at any scale. What more could you want out of this incredible space age technology.”  

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