Wrestler has gained a reputation as one of the country’s most progressive production companies through the creation of a whole heap of high-quality video, VR and AR experiences for a range of big brands. Here’s what they came up with when they combined the real with the digital.
“Idealog asked us to do something ‘creative’ with a log. It didn’t take us long to put two and two together. [Co-founder Ben Forman’s] dad makes bowls all day every day and he employs someone who makes VR and AR all day every day... making a video about the process is also a no brainer, being a video-led agency and all. So those were the three pieces of the puzzle. From there it was shooting, carving, tinkering and shooting some more. The result: a bizarre video about a bizarre concept of turning a piece of beautiful swamp kauri into a beautiful bowl and then turning that into an absolutely pointless augmented reality app that allows us to place the bowl anywhere at any scale. What more could you want out of this incredible space age technology.”
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Progressive Enterprises, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.Click here for a taste of what we do