Despite the global social and economic challenges brought on by Covid-19, New Zealand’s technology innovation continues to thrive. One example is Kiwi app homeAR, which has recently raised $750k from local private equity to take its market-leading augmented reality technology global.
homeAR founder and CEO Richard Penny sparked the idea for the app following the frustrating process of building his own home. Starting work on the app from his basement in 2018, Penny has since created what many consider to be the world’s leading AR tech for residential construction.
Using augmented reality, homeAR gives designers and builders the power to help their clients visualise a design at full-scale before it’s been built. Launching in New Zealand in October 2019, the platform has since gathered a number of leading NZ builders and as of February 2021 has made its way into the US market.
The recent US market “soft launch” has proven that there is high demand for homeAR’s tech, due to the unique B2B value proposition, which focuses on helping builders generate more sales and a deliver a market-leading customer experience.
“It’s been great to get so much validation of our hard work from investors and local and overseas customers, especially during a difficult time for global communities and economies,” says Penny.
“Whilst we would never wish for an event such as Covid, it has helped homeAR, as more people look to ways to digitise their businesses as face-to-face contact and travel have reduced.”
National building brand Milestone Homes has been on the homeAR platform since 2020 and see it as an important continuation of their strategy to deploy technology wherever it can bring better outcomes for clients, while giving them a competitive edge.
“The service delivery we aspire to provide to our clients, assisting them in the confidence to select a new home design has been greatly enhanced by the use of homeAR technology – both in the office and onsite,” says Milestone Homes director, Nigel Smith.
“We are very excited about what the future holds for this technology.”