The backlash to Nike’s new Colin Kaepernick campaign on social media would make a casual observer believe that Nike’s marketing team has made a fundamental mistake in going political, particularly at the height of the most divisive cultural war in U.S. history since the civil war of the 1860’s.
The New Zealand Book Council (NZBC) is on a mission to improve the country’s literacy rates so it’s teamed up with Colenso BBDO and Assembly to create a campaign encouraging Kiwi kids to read the books that inspired their favourite movies.
The Idea Log, Idealog's spirit 'animal', is here to propose a few solutions to help get our country’s A into GDP. This time, it's offering tips that will help you perform at your peak at all times and give you laser-like mental focus, machine-like stamina, untold wealth and immense political power.
Over 80% of a company’s value is now considered to come from its intangible assets, which encompass a wide range of things such as know-how, processes, brands, skilled people, confidential information, customer relationships, and culture, as well as more formalised IP rights, such as patents and trade marks.
A business’ intellectual property is regarded as a primary source of fuel for generating long-term value. Too often, however, the development of IP strategy is treated as an afterthought. This can lead to costly mistakes.
Determining whether to protect your IP or not is one of the most important decisions you will need to make as a business owner/leader. Many factors come into play, including knowing what role IP plays in your organisation, and how you plan to leverage it for competitive or commercial advantage, now and in the future.
Choosing which forms of IP are right for your business depends on a few factors including, what you’re seeking to protect or achieve through protection, whether it’s technology or product-directed, and the relative costs/benefits of acquisition, management and enforcement.
Raising capital to support a hungry, growing business can represent an exciting milestone for your company or organisation. Whether you are tapping venture capital, private equity or angel investors, pitching doesn’t need to produce ‘Dragon’s Den’ style anxiety.
As with anything that you want to do well, getting to grips with the ins and outs of intellectual property (IP) and the ways in which it can be leveraged in your business requires a combination of curiosity, constant learning and the right advice and expertise at the right time.
Dr Delwyn Moller is a prominent earth scientist, former NASA scientist, and current director of research at the Centre for Space Science Technology in Alexandra, New Zealand. Her ground-breaking work developing state-of-the-art earth and environmental radar imaging technology has played a massive role in advancing global understanding of climate change, including enabling new and advanced areas of study around ice sheets, glaciers and rising sea levels. In June, this work was acknowledged with a Kea World Class New Zealand Award, which honours Kiwis doing incredible things on the world stage. Here's how she gets through the day, how she organises her time and how she handles the madness of business.