Part 1 – Business and IP: What role does intellectual property play in business, and why should you care? August 16, 2018 07:52IP 101, brought to you by James & Wells etcCeri Wells READ MORE
Part 2 – IP strategy and your business: tips for getting this right from the outset August 16, 2018 06:57IP 101, brought to you by James & Wells etcCeri Wells READ MORE
Part 3 – The big question: to protect your IP or not? August 16, 2018 05:00IP 101, brought to you by James & Wells etcCeri Wells READ MORE
Part 4 – The different forms of IP protection: which ones are right for your business? August 16, 2018 04:30IP 101, brought to you by James & Wells etcCeri Wells READ MORE
Part 5 – Investment and IP: what might investors want to know and how to be pitch-ready August 16, 2018 03:45IP 101, brought to you by James & Wells etcCeri Wells READ MORE
Part 6 – Mistakes to avoid making with your IP: things you need to know from the get go August 15, 2018 03:00IP 101, brought to you by James & Wells etcCeri Wells READ MORE
New Zealand’s commodity obsession stands in the way of innovation success August 31, 2015 05:40VentureCeri Wells READ MORE
Intellectual Property – the Swiss army knife of business tools April 8, 2015 08:39VentureCeri Wells READ MORE
Why drafting your own patent protection is like going to the GP for brain surgery January 16, 2015 06:38VentureCeri Wells READ MORE
Why Kiwis are desperately bad at building profitable business October 12, 2014 23:31VentureCeri Wells READ MORE
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