Can you handle the jandal?
First there was a shoe made of merino in 2016. Then came shoes made of trees earlier this year. Now Allbirds has launched its latest comfortable, sustainable innovation: customisable jandals made from sugar cane. Co-founder Tim Brown tells Ben Fahy how the Sugar Zeffer range came about, how the SweetFoam material could make a dent in the environmentally unfriendly shoe universe and whether there will be any need for the classic bread-tag-to-fix-the-jandal-blow-out trick with this new range.