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Designbrought to you by insight creative

Retail realities

Each year, the Retail Interiors Association celebrates excellence in retail design with its Red Awards. At the awards evening, those involved in retail interior design were asked to consider how they can provide better value for retailers who are under pressure in a hyper-competitive environment.

Idealog + Insight Creative

Like most arts organisations, The New Zealand Symphony Orchestra is focused on attracting new audiences. For the 2017 campaign, they acknowledged that new audiences weren’t being attracted by the traditional ways of marketing their upcoming season. Insight Creative proposed a new approach to deliver cut-through and to position a night at the NZSO as a viable arts and entertainment experience.

Construction conundrums

What does off-site construction or prefab have in common with electricity or the Internet? Like most 'breakthrough technologies', the breakthrough can often take decades before it gets established and even longer before it shows an improvement in productivity, says Box CEO Dan Heyworth.

Design Thinking

Andy Crowe and Rui Peng love asking questions, answering problems and the Auckland suburb of Mt Roskill – and they have turned all these passions into a social enterprise tackling inequality. It does this by co-creating inventive products, spaces and experiences using digital technologies while currently operating out of a low-decile school.

Rrrebrrrand

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.