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Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Setting sail

With the champagne no longer flowing and the celebrations winding down, the time has come to seriously consider Auckland’s prospects as the host city of the next America’s Cup. What needs to be done to its design to ensure the CBD is an exciting, innovative space for visitors to flock to from the world over? We reached out to several architecture and design firms to see if they had any ideas up their sleeve.

Idealog + Insight Creative

With New Zealand tourism experiencing rampant growth, constraints are rapidly appearing because of accommodation pressures in key destinations. New hotel investment is becoming critical and, given the scale of that investment, New Zealand Trade and Enterprise took the business case to major offshore funding sources with marketing support from Insight Creative.