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Community and creativity are key for new social enterprise Critical

Design Thinking

Community and creativity are key for new social enterprise Critical

Andy Crowe and Rui Peng love asking questions, answering problems and the Auckland suburb of Mt Roskill – and they have turned all these passions into a social enterprise tackling inequality. It does this by co-creating inventive products, spaces and experiences using digital technologies while currently operating out of a low-decile school.

Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Rrrebrrrand

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

#trending

The modern-day relevance of the bumbag, or fanny pack as it’s known in the US, is becoming more apparent. There’s been a resurgence both on the runway and the street in recent seasons.

Cool cars, beautiful buildings

Aston Martin has officially unveiled its brand-new state-of-the-art Auckland showroom. And 007’s favourite car brand’s digs are enough to impress even the most suave secret agent, thanks to Warren and Mahoney.