The circular packaging and water brand, Anew reveals how they made their plant-based bottle without the use of carbon credits or offsetting.
34.7g. That is the net amount of carbon sequestered when an Anew bottle and cap is made.
Consulting firm, Lifecycles took a look into how Anew bottles are made, the bottles’ emissions, their life cycle, and more.
Every Anew bottle is made from plants that soak up more carbon than the bottle manufactures, making them carbon negative to produce and distribute.
Using a proprietary biopellet brand, Recircle, Anew’s bottles are 100 percent biobased and made from renewable plant-based feedstocks.
This is different from industry standard that uses fossil fuel-based feedstock for glass, aluminium and conventional plastics.
Jayden Klinac, Founder and Managing Director of Anew, says this technology is what makes them unique.
Read more: anew: A rebrand for the better good
“There’s no need for companies to use oil-based plastics anymore, the technology exists so fossil fuels and carbon emissions are no longer needed for packaging,” he says.
“Unlike many companies that profess low emissions, we don’t need to purchase carbon credits to make this calculation work. The report shows our bottles are carbon negative because the Recircle technology we use sequesters more carbon than our supply chain and manufacturing emissions create, it’s simple really,”
Anew’s bottle is completely carbon negative, and the only footprint is from energy associated with repeatedly washing it in the dishwasher. After 365 uses, including the washing after every seven uses, the Anew bottle is the best performing water container.
Lifecycle revealed that the Anew bottle is 253 percent better than the second-best option – a reusable container made of recycled PET – and 692 percent better than a reusable glass bottle.
Anew performs 4411 percent better than the most carbon producing reusable option, stainless steel.
By creating Anew, Klinac is proving to the world that products can be made without fossil fuels, high carbon emissions and single-use practices.