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How to commercialise your creative idea with Mike Hutcheson

Creativity Month

How to commercialise your creative idea with Mike Hutcheson

Business is an inherently creative pursuit: ideas are had, actions are taken, experiments are conducted, failures occur, and the cycle continues. But while cultivating a great idea is one thing, how do you ensure the idea has legs to be commercialised? We sat down with advertising legend, Mike Hutcheson, to figure out just that.

Bold ideas

The statistics don’t lie: the bulk of the those that are designing living and urban spaces in New Zealand cities are men – but the times are changing. Globally, there is a conversation taking place on what cities would look like if equal weighting was given to all of its citizens in the design process. Co-founder of Women in Urbanism, a New Zealand organisation formed to push for more feminist cities, Emma McInnes makes a case for how New Zealand’s cities can be made to be more inclusive through urban design.

Logging on

At Idealog, we regularly celebrate our community’s brilliance. But, just as we did in 2017 with our Block Party experiment, when we sent a whole bunch of Lego to some of our favourite humans from the fields of art, design, architecture and creative business and asked them to do something interesting with it, we want to showcase that brilliance in different ways. So, once again, we’ve tapped into the talents of the Idealog community for the 2018 Design Issue and, in honour of our spirit ‘animal’, The Idea Log, we sent a few hunks ‘o wood out to some friends of the Idealog family to see what they could do. Here's how our parent company, ICG, turned our mascot on paper into a real-life object.

New Zealand Innovation Awards

They say that with age comes wisdom – but clearly that's something these amazing young innovators from New Zealand and around the world already have. The question is, are there any other young innovators out there deserving of recognition at the 2017 New Zealand Innovation Awards?