Christchurch entrepreneur Emily Heazlewood is disrupting the dating app industry with a new app that focuses more on deep matching technology.
Amor, the New Zealand made dating app is taking a different approach compared to what is currently on the market in the vast global online dating industry.
“So many people have dating app fatigue,” says Heazlewood.
“They’re searching for love and connection but dating apps don’t get to the heart of what makes two people right for each other.”
Unlike most apps, Amor by Heazlewood focuses on advanced matchmaking technology utilising psychology and relationship science to help users find their perfect match.
Heazlewood was inspired to create her own app after her own frustrations searching for a romantic partner.
“I knew there had to be a better way than endless swiping through unlikely candidates,” she says.
“True compatibility goes much deeper than a few shared interests and what someone looks like and that’s why I created Amor.”
Prior to Amor, Heazlewood helped create Romer, an app described as the ‘Tinder for activities’ and helped more than 120,000 people discover new local experiences.
From Romer, she is applying her learnings to create Amor.
Read more: Ex-Tinder CEO launches AI relationship advice app in NZ, Aus and Finland
Applying the power of technology to the science of romantic compatibility, Amor is distilling years of research on love and relationships into a platform that uncovers users’ perfect match based on personality type, core values, attachment style, lifestyle choices, and more.
For users, they will be prompted to complete a comprehensive profile to support the app’s matchmaking algorithm.
“We know from our research that New Zealanders are searching for secure, loving relationships,” she adds.
“But most dating apps are only good for delivering fast hook-ups. We wanted to slow things down so people could find fulfilling connections.”
How the compatibility works for users is by showing them four bespoke makes that each have a compatibility score of above 70 percent. Profile images are hidden for the first 24 hours, giving users the opportunity to get to know their match first without seeing what they look like.
“We want to grow a safe, respectful dating community with a focus on meeting up in real life, which is where the magic happens,” she adds.
As a dating app start-up, Amor is focusing on in-person events to go hand-in-hand with their app.
“We know there’s a loneliness epidemic out there and healthy relationships are so important to our wellbeing. I’m really proud of this app and can’t wait to help a whole lot of New Zealanders connect with that special someone.”
Amor is now available in Auckland and Christchurch.
