Who knew there was an award showcase devoted to packaging design for private brand product ranges? Well, there is - the brand new Vertex Awards - and New Zealand’s Brother Design picked up ‘Best in Show’ and four gold medals for its work on Foodstuffs' Pams range.
Former pro squash player Callum O'Brien is the brains behind Jumping Goat, a new 'coffee liquor' targeting the shot market as a late night pick-me-up. He describes it as premium for the masses - a handcrafted product that can still take the piss and have fun with it. And it all started with experiments using an espresso machine he bought off TradeMe
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its whimsical new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.
Take 12,210 matches, one design agency, a worthy art exhibition and what do you get?
Goodbye Telecom, hello Spark. The backlash has come sharp and fast, but while COO Jason Paris admits it's a big call to step away from the Telecom legacy and all the equity that brand has, he's confident Spark can gain momentum quickly.
Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future?
Paul Dodge caught ‘aluminum fever’ young, having always had a fascination with vintage American Airstream caravans. He often refers to them as towable art and has put a great deal of love, money and kiwi ingenuity into creating not just a labour of love but a viable venture – one that brands are eager to get on board with.
No one wants to be so beige that we’re instantly forgotten. No one wants to be so annoying that we’re memorable, in a bad way.
New Zealander Kelly Thompson is the illustrator behind the packaging for Escada's S/S14 scent Born in Paradise, and it's a beaut example of her striking yet somehow delicate visual signature style.
Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.