Former pro squash player Callum O'Brien is the brains behind Jumping Goat, a new 'coffee liquor' targeting the shot market as a late night pick-me-up. He describes it as premium for the masses - a handcrafted product that can still take the piss and have fun with it. And it all started with experiments using an espresso machine he bought off TradeMe

Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its whimsical new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.

Paul Dodge caught ‘aluminum fever’ young, having always had a fascination with vintage American Airstream caravans. He often refers to them as towable art and has put a great deal of love, money and kiwi ingenuity into creating not just a labour of love but a viable venture – one that brands are eager to get on board with.


Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.