The organic soft drink company sponsored the Redhead Day, which saw 1,000 people attend to watch the Royal Wedding, as well as celebrate general 'gingerness'. It's also released a competition, to give away ‘Gingerfella’ t-shirts and 330ml bottles starring Prince Harry.
It is one of many brands who jumped on The Royal Wedding bus to leverage royal wedding witted offerings. Other notable examples saw IKEA offer up its single and available ‘Harry’ chair, KFC market its new Royal bucket, and Dunkin Donuts provide a new Royal Donut with a 'matching ride'. Meanwhile, Velveeta offered up its advice for women looking to be the next Meghan Markle.
Stepping up to the memorabilia plate just in time for the big day, introducing the @KFC_UKI Royal Bucket - a perfect marriage of the finest English china & the fine flavor of the American South 👰🍗💒. Download the Colonel's Club app to get yours https://t.co/HzYnnuDTRmpic.twitter.com/9sz4BX7zct— Iris (@irisworldwide) 16 May 2018
This story first appeared at StopPress.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.