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Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Density density density

Change gets in the way of the status quo. It makes people unhappy as they fear what they’ll lose without seeing what they might gain. It takes a leap of faith to embrace change and celebrate it.