The film of the book of New Zealand in 64 icons

Former Designworks graphic designer Belinda Ellis wanted to sum up Kiwis and kiwiana in 64 icons. She talks about the project in a short documentary movie.

Back in 2014, graphic designer, writer and illustrator Belinda Ellis began a project to encapsulate Kiwis and kiwiana in a series of icons. From Sir Edmund Hillary to the weta, a jelly-tip iceblock to comedian Billy T, she simplified each image to a logo you could put on a t-shirt, or a fridge magnet.


Then Ellis, a former Designworks designer, teamed up with publisher Potton and Burton, and clothing and gifts company Mr Vintage and set about trying to turn her idea into a money-making venture. 

As many New Zealand-based designers find, it wasn't easy. She talks about the ICONZ project in a newly-released short documentary by student filmmaker Thomasina Ferrall.

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