Back in 2014, graphic designer, writer and illustrator Belinda Ellis began a project to encapsulate Kiwis and kiwiana in a series of icons. From Sir Edmund Hillary to the weta, a jelly-tip iceblock to comedian Billy T, she simplified each image to a logo you could put on a t-shirt, or a fridge magnet.
As many New Zealand-based designers find, it wasn't easy. She talks about the ICONZ project in a newly-released short documentary by student filmmaker Thomasina Ferrall.
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