Back in 2014, graphic designer, writer and illustrator Belinda Ellis began a project to encapsulate Kiwis and kiwiana in a series of icons. From Sir Edmund Hillary to the weta, a jelly-tip iceblock to comedian Billy T, she simplified each image to a logo you could put on a t-shirt, or a fridge magnet.
As many New Zealand-based designers find, it wasn't easy. She talks about the ICONZ project in a newly-released short documentary by student filmmaker Thomasina Ferrall.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.