If Instagram removed likes, would you still post?

Social media marketing

If Instagram removed likes, would you still post?

Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.

Most Innovative Companies

The winner of Idealog's Most Innovative Companies in Media/Marketing is Special Group. By anyone’s standards, the last year has been a good one for the creative agency Special Group. Named New Zealand Agency of the Year by Campaign Brief, AUS/NZ Mobile Agency of the Year by Campaign Asia and Asia Pacific’s Most Effective Independent Agency by the global Effies index – all in the last 12 months alone – it’s a great tenth year, whichever way you look at it.

Clever Kiwis

StopPress and NZ Marketing’s annual (and very popular) Hot List is back, allowing for folks to vote for the New Zealand media industry’s best thinkers, creators, products and more.

One world

Asia has raced ahead in terms of technological innovation and it shows no signs of stopping, says Amarit Charoenphan, Group CEO and founder of Thailand’s first co-working and startup space HUBBA.