Home / etc  / Make it rain (virtually at least) with Snapchat’s new Snapcash

Make it rain (virtually at least) with Snapchat’s new Snapcash

If you know nothing else about Snapchat you know that many misguided young people use the platform to send nudey pictures to each other. So is the thinking behind the new Snapcash initiative monetising said nudey pictures? 

Below is the official video.

You would be forgiven for thinking the whole think is a joke after watching that but its really not. Snapcash will only be available in the US to begin with. Once the novelty factor wears off, it will be interesting to see if the idea actually has any legs.

The below was in a release from Snapchat.

Today is a big day for us – we are launching our first product created in partnership with another company. We’re huge fans of the folks at Square and have been big admirers of Square Cash since it launched – just type a dollar amount into the subject line of an email and send cash to friends. Genius!

We loved it so much that we wanted to create something with them that felt Snapchat-y. So we built a Snapcash prototype and shared it with the team at Square. Luckily for us, they were just as excited as we were and wanted to build it together.

The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.

We set out to make payments faster and more fun, but we also know that security is essential when you’re dealing with money. Square has a ton of experience in this area and our teams have been hard at work to make Snapcash a great experience for everyone. For now, Snapcash is available to Snapchatters in the United States who have a debit card and are 18 or older.

A graduate from the AUT business school with some ad agency experience, Callum takes care of Idealog's social media, the website's look and feel and even does a story here and there.

Review overview