Ooooooo is that a new website, sir? Why yes! Idealog parties like it's 2014 with mobile-first relaunch

You may have noticed a change to this website. It’s looking fresh, modern, spacious and super nice on your mobile device. That’s because it is.

It was only three years ago that we rebuilt the Idealog website and yet in that time a lot has changed. The iPad launched and so did Windows 8 and pretty much everyone bought a smart phone. About a third of our traffic is now mobile, via both phone and tablet, and so you’ll find the site responsive to whatever size screen (go on try it!).

The world is going more visual, so we’ve made the images bigger and added full-screen galleries and video. And at the same time we’ve introduced more white space and found room for more ads too. 

The content’s arranged in a more logical way and more in line with our core editorial strengths. We’ve added better navigation around the site plus a whole new section ‘Trending Topics’ and changed our comments system to Disqus.

We’ve fixed our (formerly) stupid sign-up form. We’ve increased our tiny font size. We closed our directory, because in the age of Google directories don’t work except for spam bots. And we’ve made life easier for our lovely staff by simplifying the CMS (you’ll notice the effect in speed of loading).

And very soon, but not today, we’ll be launching Idealog Long Form, a very dynamic way to present feature-style journalism that makes the best of our magazine content but in a totally webby kind of way. And there's capacity for much more thanks to our amazing team of developers. Big hand clap.

You’ll probably find some glitches. Please do tell us if you do, or if you want to lavish praise. It’s a work in progress. But progress, nonetheless.

Thanks for visiting - and let's get innovating, people!

Vincent Heeringa


Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).