Vodafone, Fisher & Paykel Healthcare, Eat My Lunch and API Consumer Brands on top as finalists announced for TVNZ-NZ Marketing Awards

Vodafone, Fisher & Paykel Healthcare, Eat My Lunch and API Consumer Brands on top as finalists announced for TVNZ-NZ Marketing Awards
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.

The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year. 

The entries were received after marketers were invited back in April to tell their stories and submit their best marketing initiatives into this year’s awards.

There were 151 entries (70 unique marketing initiatives) which make up the 2016 finalists.

Vodafone NZ is leading the pack, after being recognised as a finalist nine times, followed closely by Fisher & Paykel Healthcare and Eat My Lunch, each with eight nods and API Consumer Brands with seven.

See the full list of finalists below. 

The TVNZ-NZ Marketing Awards, celebrating its 25th year, is a celebration of everything that makes marketing great in New Zealand and beyond.

It’s the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.

New convener of judges and managing director of Bridges Marketing Consultancy Steve Bridges says it is great to see a record number of entries this year.

“I would like to thank all those who entered and congratulate everyone who had made it as a finalist. The judges had their work cut out for them and I am excited about seeing the entries that are victorious this year.”

Last year’s awards night was a sell-out and tickets are now on sale for this year’s awards, which will take place on Thursday 1 September at The Langham, Auckland. Bookings can be made here.

Last year’s awards saw Chorus’ Gigatown reigning supreme with Foodstuffs’ Jules Lloyd-Jones taking out Marketer of the Year.

CATEGORY AWARD FINALISTS

Company

Marketing Initiative

AA Smartfuel

The Pursuit of Accumulators! Two x Finalist

AccorHotels

Taking Back Control of Our Online Booking Channel

Air New Zealand

Air NZ Dawn Deals

Air New Zealand

Airpoints for Business Two x Finalist

Air New Zealand

Air New Zealand Crazy About Rugby

Air New Zealand

DOC Campaign

Air New Zealand

Queenstown Marathon Entry

ANZ New Zealand

ANZ goMoney Wallet Two x Finalist

ANZ New Zealand

ANZ Youth – Fortune Favours the Brave

API Consumer Brands NZ

Only Good® Brand Development & Launch

ASB Bank

ASB Card Control

ASB Bank

St John Toy Ambulance Campaign

Auckland Council

Music and Movies in Parks

Auckland Tourism, Events and Economic Development (ATEED)

Beyond Your Backyard Campaign

Canon New Zealand

Change Your Lens – Change Your Story

Constellation Brands

VNO Wines

DB Breweries

DB Export Brewtroleum

DB Breweries

Old Mout Hard Cider

Eat My Lunch

Birth of a Social Movement Two x Finalist

Endeavour Consumer Health

Red Seal Hot & Cold Fruit Tea Launch

Fairfax Media NZ

Popshop

Fisher & Paykel Healthcare

Optiflow Junior - Therapy Growth and Product Preference Four x Finalist

Hansells Food Group

Vitafresh Reborn

Health Promotion Agency

Rheumatic Fever – A New Dimension in Prevention

Heart Foundation

Heart Attack Act

IAG NZ

AMI Young Drivers Insurance

Independent Liquor

Woodstock Bourbon and Cola Partnership with the Vodafone Warriors

Insight NZ & The Immunisation Advisory Centre

2015 Pregnant Women Influenza Awareness Campaign Two x Finalist

J. H. Whittaker & Sons

Jelly Tip Yourself

J. H. Whittaker & Sons

Whittaker’s NZ Artisan Collection – The Finest in the World Meets the World’s Finest

Lion

Mac’s Beer Relaunch

Liquorland

Toast by Liquorland

Loyalty New Zealand

Fly Buys Summer Roadie

Loyalty New Zealand

Preaching to the (Almost) Converted

Marley New Zealand

Flexible Conduit Repositioning

McDonald’s

McDonald’s Create Your Taste

MediaWorks NZ

Magic Launch Marketing Campaign

MediaWorks, The Edge 

The Edge Rebrand Marketing Campaign

Mercury Energy

GEDs Two x Finalist

New Zealand Blood Service

Heart of Gold

New Zealand Golf

She Loves Golf

News Works

Mythbusters

NZME

NZME Rugby World Cup Campaign

NZME

SPY.co.nz Launch

OMD Media Agency and Fuse Network

#LuckyJockeys

Pacific Coilcoaters

Colorcote Rebrand

Paralympics New Zealand

Paralympics New Zealand Spirit of Gold® Initiative

Restaurant Brands - KFC

Bucketheads Sells Buckets of Chicken

Safekids Aotearoa

Driveway Safety – ‘Check For Me Before You Turn the Key’

SBS Bank

The Little Bank with Big Ambitions

Subaru of New Zealand

The Outback

The Warehouse Group Financial Services

Launching Warehouse Money

Vodafone NZ

Family Two x Finalist

Vodafone NZ

Ready Business Two x Finalist

Vodafone NZ

Vodafone Snap Star Awards 

Z Energy

Good in the Hood 2015

JUDGES CHOICE AWARD FINALISTS

Company

Marketing Initiative

AA Smartfuel

The Pursuit of Accumulators!

AIG

The Haka 360˚ Experience

Air New Zealand

Airpoints for Business

ANZ New Zealand

ANZ goMoney Wallet Two x Finalist

API Consumer Brands NZ

Only Good® Brand Development & Launch Six x Finalist

ASB Bank

ASB Auckland Marathon Run Down Your Rate

ASB Bank

ASB Card Control

Auckland Transport

Drink Free Drivers Have Happy Endings

C&F Garment Management

Stitched DM

Canon New Zealand

Change Your Lens – Change Your Story

Constellation Brands

VNO Wines Three x Finalist

DB Breweries

DB Export Brewtroleum Two x Finalist

DB Breweries

Old Mout Hard Cider

DB Breweries

Uncaging Tiger: Bringing the Streets of Singapore to New Zealand

Destination Manawatu

New Zealand Agri Investment Week 2016, in Association with ASB Two x Finalist

Eat My Lunch

Birth of a Social Movement Six x Finalist

Endeavour Consumer Health

Red Seal Hot & Cold Fruit Tea Launch Three x Finalist

Fairfax Media NZ

Popshop Two x Finalist

Fisher & Paykel Healthcare

Optiflow Junior - Therapy Growth and Product Preference Four x Finalist

Fonterra Brands NZ

We Are What We Eat

Hansells Food Group

Vitafresh Reborn Four x Finalist

Health Promotion Agency

Rheumatic Fever – A New Dimension in Prevention Three x Finalist

Heart Foundation

Heart Attack Act

IAG NZ

AMI Young Drivers Insurance

J.H. Whittaker & Sons

Whittaker’s NZ Artisan Collection – The Finest in the World Meets the World’s Finest

Lion

Mac’s Beer Relaunch Two x Finalist

Liquorland

Click&Collect Fuelled by Hell

Loyalty New Zealand

Fly Buys Summer Roadie

Loyalty New Zealand

Preaching to the (Almost) Converted Two x Finalist

Marley New Zealand

Flexible Conduit Repositioning

McDonald’s

McDonald’s Create Your Taste Two x Finalist

MediaWorks NZ

Magic Launch Marketing Campaign

MediaWorks, The Edge 

The Edge Rebrand Marketing Campaign

NZME

SPY.co.nz Launch

Pacific Coilcoaters

Colorcote Rebrand Three x Finalist

Paralympics New Zealand

Paralympics New Zealand Spirit of Gold® Initiative Four x Finalist

Safekids Aotearoa

Driveway Safety – ‘Check For Me Before You Turn the Key’

SKYCITY Auckland

Sky Tower’s Spy Tower School Holiday Campaign

SKYCITY Auckland

SPYCITY – Mission to Thrill

South Australian Tourism Commission

South Australian Tourism Commission (SATC) “Holiday Playlist Hub” Three x Finalist

The Warehouse Group Financial Services

Launching Warehouse Money

University of Waikato

Your Future is Calling Interactive Video

Vodafone NZ

Family Two x Finalist

Vodafone NZ

Ready Business

Vodafone NZ

Vodafone Snap Star Awards 

Westpac

‘It’s time.’ Brand Launch

Z Energy

Pie Month 2015 Edition