Vodafone, Fisher & Paykel Healthcare, Eat My Lunch and API Consumer Brands on top as finalists announced for TVNZ-NZ Marketing Awards
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
The entries were received after marketers were invited back in April to tell their stories and submit their best marketing initiatives into this year’s awards.
There were 151 entries (70 unique marketing initiatives) which make up the 2016 finalists.
Vodafone NZ is leading the pack, after being recognised as a finalist nine times, followed closely by Fisher & Paykel Healthcare and Eat My Lunch, each with eight nods and API Consumer Brands with seven.
See the full list of finalists below.
The TVNZ-NZ Marketing Awards, celebrating its 25th year, is a celebration of everything that makes marketing great in New Zealand and beyond.
It’s the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
New convener of judges and managing director of Bridges Marketing Consultancy Steve Bridges says it is great to see a record number of entries this year.
“I would like to thank all those who entered and congratulate everyone who had made it as a finalist. The judges had their work cut out for them and I am excited about seeing the entries that are victorious this year.”
Last year’s awards night was a sell-out and tickets are now on sale for this year’s awards, which will take place on Thursday 1 September at The Langham, Auckland. Bookings can be made here.
Last year’s awards saw Chorus’ Gigatown reigning supreme with Foodstuffs’ Jules Lloyd-Jones taking out Marketer of the Year.
CATEGORY AWARD FINALISTS
Company | Marketing Initiative |
AA Smartfuel | The Pursuit of Accumulators! Two x Finalist |
AccorHotels | Taking Back Control of Our Online Booking Channel |
Air New Zealand | Air NZ Dawn Deals |
Air New Zealand | Airpoints for Business Two x Finalist |
Air New Zealand | Air New Zealand Crazy About Rugby |
Air New Zealand | DOC Campaign |
Air New Zealand | Queenstown Marathon Entry |
ANZ New Zealand | ANZ goMoney Wallet Two x Finalist |
ANZ New Zealand | ANZ Youth – Fortune Favours the Brave |
API Consumer Brands NZ | Only Good® Brand Development & Launch |
ASB Bank | ASB Card Control |
ASB Bank | St John Toy Ambulance Campaign |
Auckland Council | Music and Movies in Parks |
Auckland Tourism, Events and Economic Development (ATEED) | Beyond Your Backyard Campaign |
Canon New Zealand | Change Your Lens – Change Your Story |
Constellation Brands | VNO Wines |
DB Breweries | DB Export Brewtroleum |
DB Breweries | Old Mout Hard Cider |
Eat My Lunch | Birth of a Social Movement Two x Finalist |
Endeavour Consumer Health | Red Seal Hot & Cold Fruit Tea Launch |
Fairfax Media NZ | Popshop |
Fisher & Paykel Healthcare | Optiflow Junior – Therapy Growth and Product Preference Four x Finalist |
Hansells Food Group | Vitafresh Reborn |
Health Promotion Agency | Rheumatic Fever – A New Dimension in Prevention |
Heart Foundation | Heart Attack Act |
IAG NZ | AMI Young Drivers Insurance |
Independent Liquor | Woodstock Bourbon and Cola Partnership with the Vodafone Warriors |
Insight NZ & The Immunisation Advisory Centre | 2015 Pregnant Women Influenza Awareness Campaign Two x Finalist |
J. H. Whittaker & Sons | Jelly Tip Yourself |
J. H. Whittaker & Sons | Whittaker’s NZ Artisan Collection – The Finest in the World Meets the World’s Finest |
Lion | Mac’s Beer Relaunch |
Liquorland | Toast by Liquorland |
Loyalty New Zealand | Fly Buys Summer Roadie |
Loyalty New Zealand | Preaching to the (Almost) Converted |
Marley New Zealand | Flexible Conduit Repositioning |
McDonald’s | McDonald’s Create Your Taste |
MediaWorks NZ | Magic Launch Marketing Campaign |
MediaWorks, The Edge | The Edge Rebrand Marketing Campaign |
Mercury Energy | GEDs Two x Finalist |
New Zealand Blood Service | Heart of Gold |
New Zealand Golf | She Loves Golf |
News Works | Mythbusters |
NZME | NZME Rugby World Cup Campaign |
NZME | SPY.co.nz Launch |
OMD Media Agency and Fuse Network | #LuckyJockeys |
Pacific Coilcoaters | Colorcote Rebrand |
Paralympics New Zealand | Paralympics New Zealand Spirit of Gold® Initiative |
Restaurant Brands – KFC | Bucketheads Sells Buckets of Chicken |
Safekids Aotearoa | Driveway Safety – ‘Check For Me Before You Turn the Key’ |
SBS Bank | The Little Bank with Big Ambitions |
Subaru of New Zealand | The Outback |
The Warehouse Group Financial Services | Launching Warehouse Money |
Vodafone NZ | Family Two x Finalist |
Vodafone NZ | Ready Business Two x Finalist |
Vodafone NZ | Vodafone Snap Star Awards |
Z Energy | Good in the Hood 2015 |
JUDGES CHOICE AWARD FINALISTS
Company | Marketing Initiative |
AA Smartfuel | The Pursuit of Accumulators! |
AIG | The Haka 360? Experience |
Air New Zealand | Airpoints for Business |
ANZ New Zealand | ANZ goMoney Wallet Two x Finalist |
API Consumer Brands NZ | Only Good® Brand Development & Launch Six x Finalist |
ASB Bank | ASB Auckland Marathon Run Down Your Rate |
ASB Bank | ASB Card Control |
Auckland Transport | Drink Free Drivers Have Happy Endings |
C&F Garment Management | Stitched DM |
Canon New Zealand | Change Your Lens – Change Your Story |
Constellation Brands | VNO Wines Three x Finalist |
DB Breweries | DB Export Brewtroleum Two x Finalist |
DB Breweries | Old Mout Hard Cider |
DB Breweries | Uncaging Tiger: Bringing the Streets of Singapore to New Zealand |
Destination Manawatu | New Zealand Agri Investment Week 2016, in Association with ASB Two x Finalist |
Eat My Lunch | Birth of a Social Movement Six x Finalist |
Endeavour Consumer Health | Red Seal Hot & Cold Fruit Tea Launch Three x Finalist |
Fairfax Media NZ | Popshop Two x Finalist |
Fisher & Paykel Healthcare | Optiflow Junior – Therapy Growth and Product Preference Four x Finalist |
Fonterra Brands NZ | We Are What We Eat |
Hansells Food Group | Vitafresh Reborn Four x Finalist |
Health Promotion Agency | Rheumatic Fever – A New Dimension in Prevention Three x Finalist |
Heart Foundation | Heart Attack Act |
IAG NZ | AMI Young Drivers Insurance |
J.H. Whittaker & Sons | Whittaker’s NZ Artisan Collection – The Finest in the World Meets the World’s Finest |
Lion | Mac’s Beer Relaunch Two x Finalist |
Liquorland | Click&Collect Fuelled by Hell |
Loyalty New Zealand | Fly Buys Summer Roadie |
Loyalty New Zealand | Preaching to the (Almost) Converted Two x Finalist |
Marley New Zealand | Flexible Conduit Repositioning |
McDonald’s | McDonald’s Create Your Taste Two x Finalist |
MediaWorks NZ | Magic Launch Marketing Campaign |
MediaWorks, The Edge | The Edge Rebrand Marketing Campaign |
NZME | SPY.co.nz Launch |
Pacific Coilcoaters | Colorcote Rebrand Three x Finalist |
Paralympics New Zealand | Paralympics New Zealand Spirit of Gold® Initiative Four x Finalist |
Safekids Aotearoa | Driveway Safety – ‘Check For Me Before You Turn the Key’ |
SKYCITY Auckland | Sky Tower’s Spy Tower School Holiday Campaign |
SKYCITY Auckland | SPYCITY – Mission to Thrill |
South Australian Tourism Commission | South Australian Tourism Commission (SATC) “Holiday Playlist Hub” Three x Finalist |
The Warehouse Group Financial Services | Launching Warehouse Money |
University of Waikato | Your Future is Calling Interactive Video |
Vodafone NZ | Family Two x Finalist |
Vodafone NZ | Ready Business |
Vodafone NZ | Vodafone Snap Star Awards |
Westpac | ‘It’s time.’ Brand Launch |
Z Energy | Pie Month 2015 Edition |
