In this tear-jerking piece, a family along with a couple scientist capture the scents they associate with their home, infuse them into candles and then send them to the Husband/Father of the family who is in Qatar on military service so he can feel closer to his wife and six children in North Carolina.
The sweet smell of home
It's a scientific fact that scent can be a powerful emotional trigger. A scent can bring back memories of experiences, places or even people. Air Wick in the U.S played off this idea with a new 3:45 ad by Droga5 NY titled 'Home is in the Air'.