The sweet smell of home

AirWickUS / YouTube
It's a scientific fact that scent can be a powerful emotional trigger. A scent can bring back memories of experiences, places or even people. Air Wick in the U.S played off this idea with a new 3:45 ad by Droga5 NY titled 'Home is in the Air'.

In this tear-jerking piece, a family along with a couple scientist capture the scents they associate with their home, infuse them into candles and then send them to the Husband/Father of the family who is in Qatar on military service so he can feel closer to his wife and six children in North Carolina.