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The sweet smell of home

In this tear-jerking piece, a family along with a couple scientist capture the scents they associate with their home, infuse them into candles and then send them to the Husband/Father of the family who is in Qatar on military service so he can feel closer to his wife and six children in North Carolina.

A graduate from the AUT business school with some ad agency experience, Callum takes care of Idealog's social media, the website's look and feel and even does a story here and there.

Review overview