Our guide to exporting to China and southeast Asia went gangbusters, so our publisher Vincent Heeringa spoke to three experts for their take on doing business in China.
BNZ's Head of Asia Desk Paul Gestro reminded us that it can be a lonely place to be, so it's vital to seek advice and never underestimate how long it might take to get up to speed on the local environment and product fit.
AUT's Peter Enderwick spoke about maintaining control when doing business in China, the different expectations in complex markets, and the importance of delivering value for money. What resources will you need, and where will they come from - your core business, or elsewhere?
Finally, AJ Park's Anton Blijlevens discussed the importance of registering trademarks early, since missing out can be costly (even the iPad is not immune), and the challenges of using manufacturers overseas.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).