Conversions are the holy grail for anyone in the e-commerce biz. But how do you get more consumers to the purchase point?
This infographic digs into the motivations underlying user behaviour, why they abandon before checkout, and what you can do to overcome those hurdles. (While we're on the topic, check out our post on improving your customer onboarding flow.)
Consumer Psychology and the E-Commerce Checkout - an infographic by the team at vouchercloud
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).