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Hatch’s Kristen Lunman on how to build a healthy company culture

Kristen Lunman is the co-founder and general manager of Hatch, a digital investment platform that gives New Zealanders access to the US share markets and allows them to invest in well-known brands such as Apple, Amazon or Netflix. Lunman has over a decade of experience in running product teams across North America and has played a pivotal role in the start-up ecosystem in New Zealand over the past five years. She was the innovation director at Kiwi Wealth, Hatch’s parent company, as well as programme director for the Kiwibank Fintech Accelerator. She also was the chief operating officer of Wipster, a video collaboration, publishing and analytics platform. An active mentor, Kristen is passionate about women in leadership, governance, and founder roles. Here, she shares five ways to build a healthy company culture.

Five ways to build a healthy company culture

  • I think it all starts and ends with vision, so you’ve got to have one that motivates everyone who works in your company to give their all to achieve it. We created Hatch’s because we want Kiwis to be as wealthy as they should be. A brand narrative helps with this.
  • What’s the story you’re telling the world?
  • How are you making a difference in the world?
  • Next comes our core values, which is the foundation of our culture because they define how we engage as a team and with our customers. These values are meaningless if we’re not living them in our daily behaviours and being held accountable to them.
  • Lastly, a big part of our culture is making sure people bring their whole selves to work. A diverse and inclusive workplace where everyone is accepted is a powerful place to be.
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